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TikTok Money Calculator

Estimate what you could earn from TikTok’s Creator Rewards Program and brand deals, based on your views, followers and audience.

Creator Rewards per month–
Per year–
Per 1,000 views–
Brand deal per video–
Creator Rewards–

Grow on TikTok
Quick answer: TikTok’s Creator Rewards Program typically pays around $0.40–$1.00 per 1,000 qualified views on original videos longer than one minute, so 1 million qualified views is roughly $400–$1,000. Brand deals often pay more than rewards.

How TikTok pays creators

The Creator Rewards Program replaced the old Creator Fund. It pays for qualified views on original videos over one minute long: views from the For You feed that last at least a few seconds and aren’t fraudulent or paid. The rate changes with audience location, watch time, originality and search value.

Creator Rewards requirements

Requirement Minimum
Age 18+
Followers 10,000
Views in the last 30 days 100,000
Video length Over 1 minute, original content
Location A country where the program is available (e.g. US, UK, Germany, France, Japan, South Korea, Brazil)

Other ways to earn on TikTok

  • Brand deals – a common rule of thumb is $5–$15 per 1,000 followers per sponsored video, more with high engagement.
  • TikTok Shop affiliate commissions on products you feature.
  • LIVE gifts and subscriptions from your most loyal viewers.
  • Sending fans to YouTube or Spotify, where long-form views and streams also pay – try the YouTube Money Calculator and Spotify Royalties Calculator.

Last updated: September 2026

FAQ

TikTok earnings questions

How much does TikTok pay per 1,000 views?
Through Creator Rewards, typically about $0.40–$1.00 per 1,000 qualified views, with higher rates for audiences in the US, UK and similar markets. Views on videos under one minute don’t earn rewards.
How much does TikTok pay for 1 million views?
Roughly $400–$1,000 if the views are qualified views on eligible videos. If most views come from short videos or low-paying countries, it can be much lower.
Is the TikTok Creator Fund still running?
No. The Creator Fund was replaced by the Creativity Program and then the Creator Rewards Program, which pays noticeably more per view but only for videos over one minute.
How many followers do you need to get paid on TikTok?
10,000 followers and 100,000 views in the last 30 days for Creator Rewards. Brand deals and TikTok Shop affiliate can start earlier.
Why are my real earnings different?
Rewards depend on qualified views, watch time, originality and where viewers live. The calculator gives typical ranges, not TikTok’s exact figures.
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